Monday, April 25, 2011
Kalaam Baba Bulleh Shah
Kisay Nu Yaar Banana Okha
Pyaar Pyaar Tey Har Koi Bolay
Kar Ke Pyaar Nibhana Okha
Har Koi Dukhaa'N Tey Hans Lenda
Kisay Da Dard Wandana Okha
Gallaa'N Naal Nai Rutbay Milday
Jogi Bhes Vataana Okha
Koi Kisay Di Gal Nai Sunda
Lokaa'N Nu Samjhana Okha
Tuesday, January 4, 2011
Wish I was a retard!
Going through the history of advertising in our country, when did we start? Not a very long time ago we used to watch the keera/sundi ads of sona urea and “karate” pesticides killer. Quite a few jingles that I am sure a lot of us would still remember like “Uth merey beliya” and “ay Khuda meray abu salamat rehain”
Sing and dance was the key then, and so it is now. But why is that so? Because we don’t have any better alternative; or is it because we cannot think of any better solutions? Most of us do visit adsoftheworld.com every now and then and keep on getting good bulk of emails containing some pretty decent ads in our emails every other day. We do appreciate them, but can’t create them. Why is that so? There has to be a problem, and that is exactly what I am going to attempt to explore in the following article.
They say our country is flooded with talent; it’s just that it is never polished or given a chance. I think on the contrary. Our country is actually at a huge shortage of talent. No offense to anyone but that is actually a fact, and probably that is why whenever we go out on the hunt of a new job position opening, we have to screen at least a cent of resumes and interview quite a few people and even then we compromise on our requirements and hire someone who can possibly wear many hats at any given job title but does not excel at any one. Cost Cutting? I don’t blame the employers and I don’t blame the employees either. I blame the society norms.
I was watching this video the other day and in this video they showed a gentleman who was given an aerial ride in a helicopter for 45 minutes over Rome. Later he was given 3 days to draw everything he saw. To my disbelief he drew everything in such a detail, that even the number of pillars of Pantheon and the number of windows of the worlds most complicated building i.e., The Colosseum were exact. All the streets were in precise position and it was as if you were looking at Google Maps hand sketched. Is it super natural? I got no issues in believing so!
The email I received the link to this video had a couple of replies in which many have described their own encounters with such people in their routine lives. We the “normal” ones call them retards. Some medical terminologies have defined them as patients of Autism, or dyslexics. They are usually around us, and I am sure we all have seen them around us in our daily lives, not knowingly. The reason we cant point them out is because the poor souls are trying to live a life that our society has defined as “Normal” life. But what is “Normal”? I think this can be very easily defined. If 7 out of 10 people start calling “day” as “night”, it wont make it night, but yes it will become a norm. And those 3 who will continue to call “day” as “day” will be called Abnormal, Retards and what not!
The reason I have given this above example, is to explain my point. So when I said that we don’t have the talent in our country, I actually mean that we snub the real talent in our society. I know quite a few people who have adamantly pushed their kids into professions they were least interested in. Professions like medicine, engineering, management etc that they were never willing to pursue. For that mater now I see a lot of our advertising agencies have people sitting in very senior position with very little or absolutely NO creative background. But then these are only handful of people.
I am not saying that the placement of these people is not right, they are doing a perfect job and absolutely meeting all the requirements that any professional creative is required to do, but that is happening because the story is exactly the same on the other side of the fence. People who are building brands didn’t know they wanted to build brands until they landed into a job like that. They keep nice looking heavy books on their workstations. Few of whom do read them too, but I doubt if there is a take away. I need not to prove my point here, but the kind of brands that we have built here are quite a disappointment. And I don’t blame those brand people entirely.
The point I am trying to make is, that we all have a retard in us. It’s just that we don’t bring it out. Now that could be due to the society pressures, peer pressures or a family thing. We can’t turn back time and change what happened in the past. However we can always decide what future we want for ourselves. We can chose to make our next generation an engineer or doctor with force and our emotional danda, or we can let them explore their talents and fly their own skies; make their own destinations. We might lose a few of them on the way, but we will surely ensure a lot of good talent (that we so religiously claim to have) and where it rightly belongs.
Imagine those creative professionals and brand builders that we run into every now and then. What if their actual talent was explored when they were learning algebra? We might have ended up with some Al Khwarizmi and Pythagoras of advertising making us proud today.
It won’t be easy. They will be called retards or abnormal or special. But that is exactly (at least) I would like to be called.
I am giving below the list of some of the Dyslexics and Autistic(Asperger's Syndrome) people. After reading the list, I am sure you will want to be called a Retard!
Steve Jobs (Dyslexic)
Walt Disney (Dyslexic)
Napoleon Bonaparte (Asperger's Syndrome)
Benjamin Franklin(Asperger's Syndrome)
Thomas Edison (Dyslexic)
Adolf Hitler (Asperger's Syndrome)
Cher (Dyslexic)
Tom Cruise (Dyslexic)
Salma Hayek (Dyslexic)
Alexander The Great (Asperger's Syndrome)
Leonardo Da Vinci (Asperger's Syndrome)
Beethoven (Asperger's Syndrome)
Socrates (Asperger's Syndrome)
Pablo Picaso (Dyslexic)
Gustave Flaubert (Dyslexic)
Alexander Graham Bell (Dyslexic)
Tom Hanks (Asperger's Syndrome)
Marilyn Monroe (Asperger's Syndrome)
Shakespare(Asperger's Syndrome)
Bill Gates (Asperger's Syndrome)
Thomas Jefferson (Dyslexic)
John F Kennedy (Dyslexic)
Steven Spielberg (Dyslexic)
George Washington (Dyslexic)
Issac Newton (Asperger's Syndrome)
Elvis (Asperger's Syndrome)
And
Stephen Wiltshire (is the guy whose story I gave above: Autistic)
http://en.wikipedia.org/wiki/Stephen_Wiltshire
_________________
Fahd Sadiq
Tuesday. January 4, 2011
Monday, August 16, 2010
You will get a good news Today
Our country was hit with the worst catastrophe ever last month. As per the media, almost half of the population of the country is affected by the flood. More than a couple of thousands have lost their lives. Many have lost there homes/businesses.
Ramadan started a few days ago. It is asked in our religion to give Zakat in this month. People usually have a special inclination towards religion and religious activities. Its been quite some days since Ramadan has started and there was not even a single day when I did not receive at least 3 "sacred" message out of which at least two were sent from one of my contacts saved in my phone-book, and 1 from a very random number. These "sacred" messages are usually Islamic messages telling me, how many 'Sajdas' I have missed so far. How many good deeds can I earn in a day by just reading out a single "Aayat" in that very message. How many blessings will I get if I pass on that message to at least 10 people in my phone-book. And what a wonderful news I am going to get the day if I will forward that message to an X amount of people.
Due to my non secular writings previously, most of you will assume I am going to ask you NOT to send me those messages. But I am not going to do that today, although you can still reconsider this article while sending me a pious message next time.
However what I am going to do is a little maths.
Considering the survey which tells me that there are 98 million mobile users in our country. I know its a very far fetched figure, and is probably only in the books of our 5 major mobile operators. Lets just assume that the figure is very exaggerated and may be, there are only 25% of the said figure who are actually using the SIMs on a regular basis.
So the number of users would be (98 million x 0.25) = 23 million (approximately)
Now I have received on average 3 messages a day.
Lets just say 10% of the 23 million receive 3 messages a day.
20% gets 2 messages a day.
30% gets ½ a message. (That means they get 1 message in two days).
And the rest 40% does not get any message the whole Ramadan.
So the 10% of 23 million mobile users who gets 3 messages a day, would be:
23000000 x 0.10 = 2300000 Mobile users
2300000 Mobile users x 3 messages a day = 6.9 million messages a day
Lets assume the cost of a message on average is Rs. 1.25 (inclusive of tax)
So the money spent upon 6.9 million messages a day: 6.9 million x 1.25 = Rs.8.6 million
Similarly
20% of 23 million mobile users who gets 2 messages a day, would be:
23000000 x 0.20 = 4600000 Mobile users
4600000 Mobile users x 2 messages a day = 9.2 million messages a day
Cost of a message = Rs. 1.25 (inclusive of tax)
So the money spent upon 9.2 million messages a day: 9.2 million x 1.25 = Rs. 11.5 million
Again
30% of 23 million mobile users who gets 1/2 message a day, would be:
23000000 x 0.30 = 6900000 Mobile users
6900000 Mobile users x 1/2 message a day = 3.45 million messages a day
Cost of a message = Rs. 1.25 (inclusive of tax)
So the money spent upon 3.45 million messages a day: 3.45 million x 1.25 = Rs. 4.3 million
Summing up all the money spent on these messages in ONE day would be
8.6million + 11.5 million + 4.3 million = 24.4 million Rupees.
And the money spent over 30 days (assuming the religious scholars do not get to see the moon in time)
24.4 million x 30 = 732 MILLION RUPEES or
Wohoo!! Now that is an amount. I believe you have a fine idea what I am implying here. I am not quite sure that if I had forwarded those messages to the X number of people could have brought a good news to me that day. But if we all, collectively, feel the need of hearing a good news once and for all. Then may be we could actually contribute those few rupee that we spend everyday (on sending sacred messages to our beloved friends and family) on some better cause. Such as to the millions of displaced homeless, shelter-less, food-less and clothes less people.
May be if we just do it for one month. For the month in which we are asked to be slightly more religious then we normally are. Which we most commonly obey.
Then may be we will get a good news Someday!
Sunday, June 6, 2010
Aman ki Nirasha!
1947: It was a split. Split of cultures, split of religion, split of relationships, split of races and split of ONE nation. The races which had been living with each other from centuries; faced various enemies, friends and foes together.
From that day every Pakistani on our end and every Hindustani on the other end of the wires had been anticipating a treaty or reconciliation so that the borders may open. But if you pick up the history and see that whenever any bold step is being taken from any of the sides of the border, something somewhere goes all wrong and we are back to square one. The seedling for this rift was sowed in the very start with the "Kashmir Issue". And then they sleep for a while...
"Aye puttar hattan tey nai wikday"
"Aye watan kay sajeelay jawanoun"
"Sohni dharti allah rakhay"
"Aye rah-e-haq key shaheedo"
I wish I could translate them all into English for those who cannot understand it but my limited English vocabulary couldn't do any justice to any of these sentiments even after trying a lot. These were those melodies that boosted the moral of the nation and of the jawans of Pak army.
1965: We were told as per our text books that Pakistani army gave a nice slap back to Indian foot soldiers as well as their air attacks so much so that it gave them a sour tooth. We still get to see the plane of MM Alam every time we pass by Town Hall Mall Road, Lahore. A very well known road is named after him as well, now considered to be the most happening road of Lahore. In other words you can call it the Times Square of Lahore.
A peace treaty was worked out when UN called the cease fire and the armies had to step back. The process of reconciliation was so slow and tedious that it never turned out to be fruitful and brought no relief or benefit to the common man. And they slept again for a while till the next engagement…
1971: Yet again, when the things were getting a little mature we had to face a second battle, which was geologically very tough for the country. The divide was inevitable and it was kept in mind during the time of "split". Half the country was surrendered by armed soldiers, major revenue generating industry lost and 90,000 POWs were held by India, a feat yet to be matched.
Blame was conveniently placed on the civilian government and off they returned to the good old sleep...
Kargil: I need not to say anything about this incident, I believe the intentions and background of this war was pretty much obvious to both the countries but they did go for a war. The funniest part was that the Prime minister who was elected with 2/3 majority was unaware of the forces moving to the borders and had no idea of what the plan of action was, or at least that's what he claims. They retreated, bearing huge financial and human loss. They blamed everything on the civilian government and then they went to sleep.
9/11: The world changed after the towers fell, and we played along. They woke up for a while because they just had the powers and a lot of money was obviously coming in to track down the criminals who were responsible for the ground zero. They collected everything, and did nothing, until we come to the point where: Imagine a mosque which became a fortress carrying enough amounts of arms and ammunition that it fought back with them for almost a week. And that happened right under the nose of ISI (which is one of the top five intelligence agencies of the world) headquarters. Eventually they gave in everything and went to sleep again in 2008.
Which actually they didn’t, just like it had been happening before, they were forced to resign. They were just not ready for downing another C130.
Bombay Attacks: We were about to sign a treaty with India when Mr. Ajmal Kasab surfaced and the treaty got canceled and all the progress that was made for friendly talks and a level playing field got ruined and we were back to square one_ in fact the equation got completely unbalanced with India having the upper hand now more than ever.
There is talk of peace talks again. Let’s see what adventures are in store this time around. I am sure everyone’s aware of all these incidents and probably has more information than I do, but my point here is not to remind you of all these incidents. It is something else.
I will construct an analogy over here to make my point clear.
As we study in marketing that we have to make our client believe that they are in deep shit and only "We" can take them out of it with a small price tag attached. They agree to it. Similarly last time when I went to my car mechanic, my car had broken down due to some problem in its generator. But when I was coming out of the mechanic's shop I had gotten the generator, a timing belt, a fan belt, accelerator wire and wiper rubber changed. He sold me all that, and due to my ignorance I could not argue with him over the problems he was showing me.
We have been told that India is our worst enemy amongst all. We have been told that Indians are the ones whom we could never live happily with. We have been told that our fauji jawaans had fought so bloody well against them since 1947 and that is the only reason India has not yet been able to conquer Pakistan.
Do you know how much is the population of India? Do you even know what are the economical and political crisis they are going through? Do you even know what is happening in the south of India where the Government is taking over land for various mining and dam construction projects? Local tribes are being left homeless and they are surviving by fighting back with the local police and they are almost in the state of civil war in certain areas. India is a population of 1 billion or may be more. You know if they have to conquer Pakistan they don’t even need an army. All they have to do is collectively start walking towards Pakistan and no nukes can do shit about it.
Come on, wake up. THEY DO NOT WANT to take over a land which is full of terrorists. Where there is a terrorist training camp in every couple of miles. A country on which the whole world is keeping a watch; it being a breeding ground of terrorism. A country whose economy is almost NILL.
So all this is just the bug of your own brain and this seedling of hatred was planted in our mindset since the day this country came to be. Along with the azaan, we are told to show hatred to Indians when we are born. Why?
Let me tell you. This happens only to keep 85% of the country's budget in the pockets of our Military and Establishment. Basic rule of management is to create a problem and become a problem solver, and there you go. Just like my mechanic did to me. Just like we all do in our everyday life, one way or the other. It’s just that this particular picture is so big and vast that we will have to move a couple of steps back and take a look at the bigger picture. It is crystal clear, and all the incidents that I have mentioned earlier might have other reasons but I am sure one way or the other they are part of this bigger conspiracy.
I am not saying it’s happening only from our end, but unfortunately we can only fix our end, and leave the rest unto them. Don't think whether who is doing more and who is doing less. At least the people on the other side of the wires are sensible enough to never let their military take decisions of the nation. And probably that is one of the major reasons they are decades ahead of us in terms of technology and education.
We will have to take a step. We will have to go one step ahead. If we can do this much with 15 percent of our budget, imagine what we could do with 25 percent, with 50 percent, with 75 percent? None of which has been accounted for ever!
Now whether it is Aman ki ASHA or NIRASHA... Saving me from The Mechanic is definitely my own duty. Not yours, nor my neighbor's.
Thursday, December 31, 2009
Are we Numb?
Yesterday I posted a video upon ‘sex slavery’ on my facebook profile and shared it with everyone on my list. That video actually shocked me so much that upon getting no response from anyone I was forced to write this. I was so touched that I actually made pleas to people to watch it.
From the name of it, it sounds quite interesting and I felt that many people will at the least watch it once and share their feelings or the clipping itself. But I got quite upset when I got no reply/response on it. Comments on my posts were never important for me, at least if that message was shared further, it would have served my purpose.
I am sure if I had posted a nasty video of some stupid Pakistani film actress trying to talk in English, it would have gotten a lot of hits, because it didn’t demand any action from us.
If I had posted a video where a generous anchor over a talk show is banging the hell out of a government minister, it would have gotten a lot of hits, because it didn’t demand any action from us. As we usually get away with the excuse that the issue in discussion is not ‘our’ responsibility.
If I had posted a video of an “Angrez” doing some life risking stunts, it would have gotten a lot of hits, because it didn’t demand any action from us.
But sadly I just got ‘one’ comment and NO further sharing of the video, and I will not be judgmental and would like to give the benefit of doubt that at least my facebook home didn’t give any indication that anyone on my list spread that video. From my past experience I can tell that when people did share, meera’s interview with Tapu javery was the only highlight upon my page.
Have we all gotten so numb? I think that was the only thing that the woman standing on the stage was asking for. Not the money, not the sympathies, but just a simple word of acceptance. Just a single line or may be just a little appreciation upon her achievement could have been a lot of support.
My question from the world is that, is it because we don’t support that woman that we are not showing any consent or is it that we actually have no guts to stand up for those kids and at least try giving them respect that they ‘deserve’? We will never accept but I think it is the later. I am not a poet or a written to make emotional pleas to convince people upon this, because that is not even required. If you didn’t feel it there in side yourself somewhere, there is no point of it then. My current writing is not done to support the cause that she is talking about. It is for you. It is probably the time where we need to re-evaluate ourselves. It is time when we all need to step out of ourselves. It is time when we start being more considerate about ‘anyone’ other then ourselves.
And it is never too late!
Monday, November 9, 2009
Dil dhondta hai phir wohi fursat ke raat din...
Baithe Rahen ,Tasavurey, Jaana Kiye Huey
Dil Dhoondta, Hai Phir Wohi
Ya Jaadhon Ki Narm Dhoop Aur, Aangan Mein Letkar,
Aankhon Se Kheench Kar Tere Aanchal Ke Saaye Ko,
Aundhe Padhe Rahe Kabhi ,Karwat Liye Huey
Dil Dhoondta Hai
Ya Barfili Sardiyon Mein, Kisi Bhi Pahad Par,
Vaadi Mein Gunjti Hui, Khaamoshiyan Soone
Aankhon Mein Bheege Bheege Se ,Lamhe Liye Huey
Dil Dhoondta Hai
Thursday, November 5, 2009
The darkness of hopelessness grows
Today I got late by one minute, although it’s not as bigger a sin as it would look like in my appraisal form after a year. But I still can live with it since I can always get away with the passport of “Creative People”. I had always drifted my life the way I wanted. So why shall I bother now when someone whom I don’t think the most genius person in this world is trying to impose certain rules upon me. Here I might look like a no fuss no muss kind of a person who doesn’t give shit about what rules are, or in other words as they say “rules are made to be broken” type of ideology. But when I think about it, including me and almost all the other people in my workplace as well as other workplaces which practices such idiotic rules, people do come on time, just to save their salaries. Who comes to work on time with this mindset that they are being paid for this time, and it’s their moral responsibility to be there on time. Now all of the sudden I might be sounding all different. You must be thinking this person is really fucked up in his head. I am probably. May be because I think a lot about these little matters, but I am kind of a person who interpolates bigger things from small actions. I might be wrong or too judgmental but that’s the way it is.
I am not one of the best writers so I have probably yet failed to draw your attention to the actual issue as yet. But that’s ok. Life is like that, we usually do not draw our attentions towards the actual issues until it’s too late. However we have gotten used to this process but is it really the way to be? Anyway, long story short, the reason of bringing myself to writing this was basically the whines and cribbing of people nowadays at the traffic hazards due to a lot of check posts in the city. Although I have never found these people out of issues to whine about, but this time around I found it quite ridiculous.
A couple of days ago, a suicide bomber came to stop at a check post right after getting off motorway and was entering the city. 3 policemen had to give their lives to stop this dude to enter the city and do some major destruction. When I am waiting in the queue of these check posts I am scared to shit that what if one of these cars around me has explosives, and upon the checking what if the car next to me explodes, I will be dead. Then just think about those who are checking not less than a hundred thousand cars everyday. They are standing right at the mouth of death. But what we do, we do no cooperate with them in the first place, and then later whine that due to them we are getting late for work. These policemen have nothing to do with these terrorists other than that they are trying to save our asses to be burned after their own.
It’s a small thing, and yes I am no one to interpret a failure of a nation from this, and I am not hopeless. But yeah the dark cloud is growing bigger and bigger everyday. Our insensitive nation which is so called very emotional is not worried about this at the moment. They are too busy finding flaws in the government. They are too busy cribbing. They are too busy finding materials against the government. But they will, they will one day. I won’t say that day is close. Because it is not, the way I see it, it will at least take two more generations to bring upon a substantial change in the human behaviors of this nation. It cannot come over night. It’s not possible. So I won’t be unfair in demanding all that NOW.
Now I can’t just get into the ways of finding solutions to this problem because there are many but ironically no one is willing to change, because we always believe that we are perfect and it’s only the rest who have problems.
It is my appeal or request or whatever you want to think about it, that please do cooperate with these people. They are risking their lives to save ours. I think the wait is worth it.